Jungle Insights is a qualitative digital ethnography app that makes it possible to capture photo, video, and direct chats with customers around the world in under a day, without having to leave the office. Create winning RFPs, authentic consumer ethnographies, insightful shop-alongs, and robust user testing.
Jungle Insights is used by Fortune 100s and startups to efficiently conduct research in the following areas to launch "successful the first time" work:
Mobile ethnography
RFP development
Creative or concept testing
Customer journey mapping
Dine-alongs and shop-alongs
Usability testing and UX research
New product development and product testing
Heres how it works: Interviewees are sent challenges throughout the study, participants share unedited photo, video and descriptions in social media-like private chats, and trained moderators engage participants to identify your new competitive advantage. Clients have access to view every chat and full transcripts are exported for report use and full transparency.
Share an Excel file of your participant list along with your discussion guide (or have us take care of both) and well launch your study in under a day. Jungle Insights is available on subscription for unlimited studies or for one-off research.
Jungle Insights is a digital ethnography tool developed by award-winning, New York City-based market research and innovation strategy firm, Mariners Bow. To learn more, email [email protected] for a trial account.